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101 Things I Learned® in Product Design School, Jang, Sung & Thaler, Martin & Frederick, Matthew

101 Things I Learned® in Product Design School

Authors: Jang, Sung & Thaler, Martin & Frederick, Matthew
Series: 101 Things I Learned
Publisher: Crown
BISAC/Subject: SEL009000, REF015000, DES011000
ISBN: 9780451496744, Related ISBNs: 0451496736, 0451496744, 9780451496737, 9780451496744
Classification: Non-Fiction
Number of pages: 216
Audience: General/trade
Synopsis: An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.

Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as

why all design is performed in relation to the body
why every product is part of a system
the difference between being clever and being gimmicky
why notions of beauty are universal across cultures
how to use both storytelling and argument to effectively persuade

Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.

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