Adland: Searching for the Meaning of Life on a Branded Planet

Authors: Othmer, James P.
Publisher: Knopf Doubleday Publishing Group
BISAC/Subject: HUM010000, BIO003000, BUS002000
ISBN: 9780385532136, Related ISBNs: 038552496X, 038553213X, 0767928970, 9780385524964, 9780385532136
Classification: Non-Fiction
Number of pages: 288,
Audience: General/trade
Synopsis: James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories.  But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time.  Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
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