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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Authors: Murray, David Kord
Publisher: Penguin Publishing Group
BISAC/Subject: SEL027000, BUS025000, SEL009000
ISBN: 9781101136270, Related ISBNs: 1101136278, 1592404782, 1592405800, 9781101136270, 9781592404780
Classification: Non-Fiction
Number of pages: 304,
Audience: General/trade
Synopsis: In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
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