Building Successful Online Communities: Evidence-Based Social Design, Kraut, Robert E. & Resnick, Paul

Building Successful Online Communities: Evidence-Based Social Design

Authors: Kraut, Robert E. & Resnick, Paul
Publisher: MIT Press
BISAC/Subject: LAN004000, SOC052000
ISBN: 9780262297394, Related ISBNs: 0262016575, 0262297396, 0262528916, 9780262016575, 9780262297394
Classification: Non-Fiction
Number of pages: 328
Audience: General/trade
Synopsis: How insights from the social sciences, including social psychology and economics, can improve the design of online communities.

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.

The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

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