Buzzmarketing: Get People to Talk About Your Stuff |
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|---|---|
| Authors: | Hughes, Mark |
| Publisher: | Penguin Publishing Group |
| BISAC/Subject: | BUS043010, BUS002000, BUS063000 |
| ISBN: | 9781101218402, Related ISBNs: 1101218401, 1591840929, 1591842131, 9781101218402, 9781591840923 |
| Classification: | Non-Fiction |
| Number of pages: | 256, |
| Audience: | General/trade |
Synopsis: "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
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