Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results |
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| Authors: | Garfield, Bob & Levy, Doug |
| Publisher: | Penguin Publishing Group |
| BISAC/Subject: | BUS043000, BUS018000, BUS016000 |
| ISBN: | 9781101595336, Related ISBNs: 1101595337, 9781101595336, 1591845777, 9781591845775 |
| Classification: | Non-Fiction |
| Number of pages: | 240, |
| Audience: | General/trade |
Synopsis: Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
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