Crossing the Chasm: Marketing and Selling Technology Project |
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|---|---|
| Authors: | Moore, Geoffrey A. |
| Publisher: | HarperCollins e-books |
| BISAC/Subject: | BUS041000, BUS043000, BUS048000 |
| ISBN: | 9780061795862, Related ISBNs: 0061795860, 9780060517120, 9780061795862 |
| Classification: | Non-Fiction |
| Number of pages: | 256, |
| Audience: | General/trade |
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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