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C-Scape: Conquer the Forces Changing Business Today

Authors: Kramer, Larry
Publisher: HarperCollins e-books
BISAC/Subject: BUS000000, BUS007000, BUS007010
ISBN: 9780062020116, Related ISBNs: 0062020110, 9780061984976, 9780062020116
Classification: Non-Fiction
Number of pages: 256,
Audience: General/trade
Synopsis:

“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett

“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer

From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.

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