fbpx Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy | Schwartz, Evan I. | Lexile & Reading Level:
Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy, Schwartz, Evan I.

Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy

Authors: Schwartz, Evan I.
Publisher: Crown
BISAC/Subject: BUS025000, BUS090000, BUS020000
ISBN: 9780767909624, Related ISBNs: 0767903331, 076790334X, 0767909623, 9780767903332, 9780767903349
Classification: Non-Fiction
Number of pages: 240
Audience: General/trade
Synopsis: Don’t let the rapid evolution of the Internet economy leave your business extinct before its time! Here are the key strategies you need to keep your company alive, growing, and profitable in today’s volatile Web climate.

The dramatic boom that took place in the Web economy is over. The glory days when companies with strong ideas and weak business plans could easily get millions to launch their businesses are long gone, and in today’s tougher, more cutthroat economic arena, natural selection is rampant. Companies need to be smarter, faster, more innovative, and more adaptable than ever before just to survive, let alone succeed. In Digital Darwinism, Evan Schwartz provides seven business strategies that can make or break any Web business. In a new preface and updated case studies, Schwartz discusses the dramatic rise and fall of the Web and analyzes the companies that have made it and those that haven’t, from Priceline to Pets.com, and spells out step-by-step techniques such as building your brand, remaining flexible as supply and demand fluctuate, and integrating the Web into every part of your business.

The perfect source for everyone from novice entrepreneurs to corporate CEOs, Digital Darwinism provides a comprehensive and unflinching look inside the highly competitive world of e-commerce and distills the critical strategies that Web-based businesses need to follow in order to survive in what has become the world’s fastest, and most dangerous, marketplace.

LightSail includes up to 6,000 high interest, Lexile aligned book titles with every student subscription. Other titles are available for individual purchase.

Watch the power of

Lightsail in action

×

SUPPORT GROWING READERS

Immediately Engage Students
Immediately Engage Students
Simple intuitive design has classrooms reading within minutes.
Exponentially Grow Reading Time
Exponentially Grow Reading Time
Students love the LightSail experience and naturally spend more time reading.
Accelerate Literacy Development
Accelerate Literacy Development
Students reading 25 minutes a day on LightSail are seeing 2+ years of Lexile growth in a single year.

LightSail Education is a comprehensive Lexile and standards-aligned, literacy platform and digital e-book library. Including multimodal learning functionality and featuring books from leading publishers, LightSail holistically assesses and nurtures each student on their reading and writing-to-learn journey, throughout elementary, middle, and high school.

LightSail Blog
Quick & Easy LightSail Tips to Help Prepare Students for Spring Testing
Quick & Easy LightSail Tips to Help Prepare Students for Spring Testing
Believe it or not, test prep season is upon us. With just a few adjustments to your normal LightSail reading block, you can use our platform to help students prepare… Read more
From Powwows to Potlatches: Creating a Native American Themed Unit in Rosen-LightSail
From Powwows to Potlatches: Creating a Native American Themed Unit in Rosen-LightSail
November was Native American Heritage Month. Did you know that more than five million people of Native American decent currently live in the United States? The U.S. is home to… Read more
Celebrating Hispanic Heritage & Culture
Celebrating Hispanic Heritage & Culture
At Rosen-LightSail, we are committed to celebrating diversity everyday. From September 15th – October 15th, we specifically celebrate National Hispanic Heritage Month by recognizing the contributions of Hispanic and Latinx… Read more

*LightSail offers a 2,000 or a 6,000 title bundle with its student subscriptions. Other titles are available for individual purchase.