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Elements of Taste: Understanding What We Like and Why

Authors: Errett, Benjamin
Publisher: Penguin Publishing Group
BISAC/Subject: SEL031000, SOC022000, SEL038000
ISBN: 9780399183454, Related ISBNs: 0399183442, 0399183450, 9780399183447, 9780399183454
Classification: Non-Fiction
Number of pages: 240,
Audience: General/trade
Synopsis: From My Little Pony to the Sex Pistols: An engaging exploration of why we love what we love
 
Katy Perry. Wes Anderson. Coldplay. Star Wars. Hamilton. Gilmore Girls. We all have our most and least favorite things. But why?

In this smart, funny, and well-researched book, Benjamin Errett brings together the latest findings from the worlds of psychology, criticism, neuroscience, market research, and more to examine what taste really means—and what it can teach us about ourselves.

Covering kitsch, nostalgia, snobbery, bad taste, George Michael, and what it means to be “basic,” this is the ultimate read for anyone who devours popular and not-so-popular culture.
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