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Everyone's a Critic: Winning Customers in a Review-Driven World

Authors: Tancer, Bill
Publisher: Penguin Publishing Group
BISAC/Subject: BUS043000, BUS018000, BUS016000
ISBN: 9781101621486, Related ISBNs: 1101621486, 1591846382, 9781101621486, 9781591846383
Classification: Non-Fiction
Number of pages: 256,
Audience: General/trade
Synopsis: More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
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