Giants of Enterprise: Seven Business Innovators and the Empires They Built |
|
|---|---|
| Authors: | Tedlow, Richard S. |
| Publisher: | HarperCollins e-books |
| BISAC/Subject: | BIO000000, BUS041000, BUS000000, BUS025000, BIO015000, BUS071000, BIO003000, BUS059000, BUS077000, BUS008000 |
| ISBN: | 9780061744204, Related ISBNs: 0061744204, 9780061744204, 9780066620367 |
| Classification: | Non-Fiction |
| Number of pages: | 544, |
| Audience: | General/trade |
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
LightSail includes up to 6,000 high interest, LexileⓇ aligned book titles with every student subscription. Other titles are available for individual purchase.
SUPPORT GROWING READERS
LightSail Education is a comprehensive LexileⓇ and standards-aligned, literacy platform and digital e-book library. Including multimodal learning functionality and featuring books from leading publishers, LightSail holistically assesses and nurtures each student on their reading and writing-to-learn journey, throughout elementary, middle, and high school.
*LightSail offers a 2,000 or a 6,000 title bundle with its student subscriptions. Other titles are available for individual purchase.
