Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke |
|
|---|---|
| Authors: | Levine, Michael |
| Publisher: | HarperCollins e-books |
| BISAC/Subject: | BUS043000, BUS052000, BUS007010 |
| ISBN: | 9780061982866, Related ISBNs: 0061982865, 9780061438523, 9780061982866 |
| Classification: | Non-Fiction |
| Number of pages: | 368, |
| Audience: | General/trade |
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
LightSail includes up to 6,000 high interest, LexileⓇ aligned book titles with every student subscription. Other titles are available for individual purchase.
SUPPORT GROWING READERS
LightSail Education is a comprehensive LexileⓇ and standards-aligned, literacy platform and digital e-book library. Including multimodal learning functionality and featuring books from leading publishers, LightSail holistically assesses and nurtures each student on their reading and writing-to-learn journey, throughout elementary, middle, and high school.
*LightSail offers a 2,000 or a 6,000 title bundle with its student subscriptions. Other titles are available for individual purchase.
