Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke |
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|---|---|
| Authors: | Levine, Michael |
| Publisher: | HarperCollins e-books |
| BISAC/Subject: | BUS043000, BUS052000, BUS007010 |
| ISBN: | 9780061983566, Related ISBNs: 006198356X, 9780061983566, 9780887306648 |
| Classification: | Non-Fiction |
| Number of pages: | 256, |
| Audience: | General/trade |
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
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