Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
|BISAC/Subject:||BUS043000, BUS052000, BUS007010|
|ISBN:||9780061983566, Related ISBNs: 006198356X, 9780061983566, 9780887306648|
|Number of pages:||256,|
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
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