How to Say it: Creating Complete Customer Satisfaction: Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales a nd Service |
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|---|---|
| Authors: | Griffin, Jack |
| Publisher: | Penguin Publishing Group |
| BISAC/Subject: | BUS059000, BUS018000, BUS058000 |
| ISBN: | 9781101623688, Related ISBNs: 0735205256, 1101623683, 9780735205253, 9781101623688 |
| Classification: | Non-Fiction |
| Number of pages: | 272, |
| Audience: | General/trade |
This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.
Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:
- Speak the language of Yes by asking the right questions
- Get referrals through established customers
- Offer value through solutions, satisfaction, and trust
- Anticipate and preempt objections
- Own a problem by owning the solution
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