Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool |
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|---|---|
| Authors: | Segil, Larraine D. |
| Publisher: | Crown |
| BISAC/Subject: | BUS041000, BUS025000, BUS063000 |
| ISBN: | 9780307758873, Related ISBNs: 0307758877, 0812924665, 1400048761, 9780307758873, 9780812924664 |
| Classification: | Non-Fiction |
| Number of pages: | 272, |
| Audience: | General/trade |
Synopsis: Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.
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