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Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool

Authors: Segil, Larraine D.
Publisher: Crown
BISAC/Subject: BUS041000, BUS025000, BUS063000
ISBN: 9780307758873, Related ISBNs: 0307758877, 0812924665, 1400048761, 9780307758873, 9780812924664
Classification: Non-Fiction
Number of pages: 272,
Audience: General/trade
Synopsis: Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.
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