Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

Authors: David, Tim
Publisher: Penguin Publishing Group
BISAC/Subject: SEL027000, BUS107000, BUS106000
ISBN: 9780698164192, Related ISBNs: 0698164199, 0735205396, 9780698164192, 9780735205390
Classification: Non-Fiction
Number of pages: 160,
Audience: General/trade
Synopsis: Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication.

You will learn:
  •   The secret word that Harvard psychologists discovered is the key to unlocking human motivation
  •   How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
  •   The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all
  •   What Dale Carnegie dubs “the sweetest sound in any language”
  •   How one tiny word can instantly change someone’s mind for the better
  •   The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
  •   How the infamous “But Eraser” works and why so many people mess it up
  •   The REAL magic behind the word “thanks”


The seven words:
  Magic Word #1 – Because
  Magic Word #2 – "Name"
  Magic Word #3 – If
  Magic Word #4 - But
  Magic Word #5 - Absolutely
  Magic Word #6 - Thanks
  Magic Word #7 - Help

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