McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire |
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|---|---|
| Authors: | Rothfeder, Jeffrey |
| Publisher: | HarperCollins e-books |
| BISAC/Subject: | HIS054000, BIO003000, CKB041000 |
| ISBN: | 9780061844249, Related ISBNs: 0061844241, 9780060721855, 9780061844249 |
| Classification: | Non-Fiction |
| Number of pages: | 272, |
| Audience: | General/trade |
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.
A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
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