Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget |
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|---|---|
| Authors: | Culwell, Lori |
| Publisher: | Penguin Publishing Group |
| BISAC/Subject: | COM060130, BUS060000, BUS090040 |
| ISBN: | 9781101050774, Related ISBNs: 0735204411, 1101050772, 9780735204416, 9781101050774 |
| Classification: | Non-Fiction |
| Number of pages: | 288, |
| Audience: | General/trade |
Synopsis: The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
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