Netflixed: The Epic Battle for America's Eyeballs
Authors: Keating, Gina
Publisher: Penguin Publishing Group
Synopsis: Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Randolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcoming rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polarizing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for premium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.
Watch the power of
Lightsail in action
SUPPORT GROWING READERS
Immediately Engage Students
Simple intuitive design has classrooms reading within minutes.
Exponentially Grow Reading Time
Students love the LightSail experience and naturally spend more time reading.
Accelerate Literacy Development
Students reading 25 minutes a day on LightSail are seeing 2+ years of Lexile growth in a single year.
LightSail Education is a comprehensive LexileⓇ and standards-aligned,
literacy platform and digital
library. Including multimodal learning functionality and featuring books from leading publishers,
holistically assesses and nurtures each student on their reading and writing-to-learn journey,
elementary, middle, and high school.
Quick & Easy LightSail Tips to Help Prepare Students for Spring Testing
Believe it or not, test prep season is upon us. With just a few adjustments to your normal LightSail reading block, you can use our platform to help students prepare… Read more
From Powwows to Potlatches: Creating a Native American Themed Unit in Rosen-LightSail
November was Native American Heritage Month. Did you know that more than five million people of Native American decent currently live in the United States? The U.S. is home to… Read more
Celebrating Hispanic Heritage & Culture
At Rosen-LightSail, we are committed to celebrating diversity everyday. From September 15th – October 15th, we specifically celebrate National Hispanic Heritage Month by recognizing the contributions of Hispanic and Latinx… Read more
*LightSail offers a 2,000 or a 6,000 title bundle with its student subscriptions. Other titles are available
for individual purchase.