Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Authors: Renvoise, Patrick & Morin, Christophe
Publisher: HarperCollins Leadership
BISAC/Subject: BUS043000
ISBN: 9781418570309, Related ISBNs: 1418570303, 1595551352, 9781418570309, 9781595551351
Classification: Non-Fiction
Number of pages: 256,
Audience: General/trade
Synopsis: Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.
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