One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business |
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|---|---|
| Authors: | Dusenberry, Phil |
| Publisher: | Penguin Publishing Group |
| BISAC/Subject: | BUS043000, BUS058000, BUS002000 |
| ISBN: | 9781101662045, Related ISBNs: 1101662042, 1591840821, 1591841429, 9781101662045, 9781591840824 |
| Classification: | Non-Fiction |
| Number of pages: | 304, |
| Audience: | General/trade |
Synopsis: "We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
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