Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

Authors: Deval, Jacqueline
Publisher: Penguin Publishing Group
BISAC/Subject: LAN005000, BUS007000, BUS043040
ISBN: 9781440634390, Related ISBNs: 0399534318, 1440634394, 9780399534317, 9781440634390
Classification: Non-Fiction
Number of pages: 320,
Audience: General/trade
Synopsis: For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:
  • Effective networking
  • Defining a target readership
  • Creating pitches for talk shows
  • Getting media coverage
  • Utilizing the Internet and other outlets
  • Preparing for interviews and tours
  • Hiring an independent publicist
 
With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.


 
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