Punching In: On the Frontlines of the New Brand Cultu |
|
|---|---|
| Authors: | Frankel, Alex |
| Publisher: | HarperCollins e-books |
| BISAC/Subject: | BUS000000, SOC000000, HIS054000, BUS042000 |
| ISBN: | 9780061750564, Related ISBNs: 0061750565, 9780060849672, 9780061750564 |
| Classification: | Non-Fiction |
| Number of pages: | 240, |
| Audience: | General/trade |
During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.
In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
LightSail includes up to 6,000 high interest, LexileⓇ aligned book titles with every student subscription. Other titles are available for individual purchase.
SUPPORT GROWING READERS
LightSail Education is a comprehensive LexileⓇ and standards-aligned, literacy platform and digital e-book library. Including multimodal learning functionality and featuring books from leading publishers, LightSail holistically assesses and nurtures each student on their reading and writing-to-learn journey, throughout elementary, middle, and high school.
*LightSail offers a 2,000 or a 6,000 title bundle with its student subscriptions. Other titles are available for individual purchase.
