Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life, Cron, Lisa

Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Authors: Cron, Lisa
Publisher: Potter/Ten Speed/Harmony/Rodale, Clarkson Potter/Ten Speed
BISAC/Subject: BUS043000, LAN004000, SCI089000, SCI090000
ISBN: 9781984857699, Related ISBNs: 059341537X, 0593415388, 1984857681, 198485769X, 9780593415375
Classification: Non-Fiction
Number of pages: 272
Audience: General/trade
Synopsis: “A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice
 
A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story
 
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

That is the power of story. Use it wisely.

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