Street Smarts: An All-Purpose Tool Kit for Entrepreneurs |
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|---|---|
| Authors: | Brodsky, Norm & Burlingham, Bo |
| Publisher: | Penguin Publishing Group |
| BISAC/Subject: | BUS025000, BUS048000 |
| ISBN: | 9781101195765, Related ISBNs: 1101195762, 1591842212, 1591843200, 9781101195765, 9781591842217 |
| Classification: | Non-Fiction |
| Number of pages: | 288, |
| Audience: | General/trade |
Synopsis: "One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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