Taken for a Ride: Cars, Crisis, And A Company Once Called |
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|---|---|
| Authors: | Vlasic, Bill & Stertz, Bradley A. |
| Publisher: | HarperCollins e-books |
| BISAC/Subject: | BUS015000, BUS000000, HIS037070, BUS017010 |
| ISBN: | 9780061877803, Related ISBNs: 0061877808, 9780060934484, 9780061877803 |
| Classification: | Non-Fiction |
| Number of pages: | 432, |
| Audience: | General/trade |
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
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