The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

Authors: Ott, Adrian C.
Publisher: HarperCollins e-books
BISAC/Subject: BUS043000, BUS069000, SEL044000
ISBN: 9780062002792, Related ISBNs: 0062002791, 9780061798610, 9780062002792
Classification: Non-Fiction
Number of pages: 240,
Audience: General/trade
Synopsis:

In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.

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