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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

Authors: Slywotzky, Adrian J. & Morrison, David J. & Andelman, Bob
Publisher: Crown
BISAC/Subject: BUS041000, BUS063000, REF015000
ISBN: 9780307422309, Related ISBNs: 0307422305, 0812929004, 0812933044, 9780307422309, 9780812929003
Classification: Non-Fiction
Number of pages: 352,
Audience: General/trade
Synopsis: The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?

Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
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