We Are All Weird: The Rise of Tribes and the End of Normal |
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|---|---|
| Authors: | Godin, Seth |
| Publisher: | Penguin Publishing Group |
| BISAC/Subject: | BUS043000, BUS016000, BUS046000 |
| ISBN: | 9780698408999, Related ISBNs: 0698408993, 1591848245, 9780698408999, 9781591848240 |
| Classification: | Non-Fiction |
| Number of pages: | 112, |
| Audience: | General/trade |
Synopsis: World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
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