What Is LEGO? |
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|---|---|
| Authors: | O'Connor, Jim |
| Publisher: | Penguin Young Readers Group |
| BISAC/Subject: | JNF056000, JNF010000, JNF021000 |
| ISBN: | 9780593092965, Related ISBNs: 0593092945, 0593092953, 0593092961, 9780593092941, 9780593092958 |
| Classification: | Non-Fiction |
| Number of pages: | 112, |
| Audience: | Children/juvenile |
Synopsis: Find out how these fun, stackable blocks became the most popular toys in the world.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.
In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.
In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
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