Why Should I Choose You (in Seven Words Or Less)?
|Authors:||Chamandy, Ian & Aber, Ken|
|ISBN:||9781443436410, Related ISBNs: 1443436410, 9781443436397, 9781443436410|
|Number of pages:||272,|
How to answer the single most important question in business and life
Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds.
Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less.
Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals.
Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will:
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