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Why Should I Choose You (in Seven Words Or Less)?

Authors: Chamandy, Ian & Aber, Ken
Publisher: Collins
BISAC/Subject: BUS063000
ISBN: 9781443436410, Related ISBNs: 1443436410, 9781443436397, 9781443436410
Classification: Non-Fiction
Number of pages: 272,
Audience: General/trade
Synopsis:

How to answer the single most important question in business and life

Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds.

Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less.

Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals.

Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will:

  • give you confidence you never had before to lead into a bold new future
  • make your employees more innovative and creative
  • reveal revenue streams you never knew existed
  • give your employees a newfound sense of purpose that motivates them to contribute at a higher level
  • and help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy

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