Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market |
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| Authors: | Silverstein, Michael J. & Sayre, Kate & Butman, John |
| Publisher: | HarperCollins e-books |
| BISAC/Subject: | BUS000000, BUS071000, BUS048000 |
| ISBN: | 9780061905407, Related ISBNs: 0061905402, 9780061776410, 9780061905407 |
| Classification: | Non-Fiction |
| Number of pages: | 336, |
| Audience: | General/trade |
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
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