Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
Authors: Silverstein, Michael J. & Silverstein, Michael J. & Sayre, Kate & Butman, John
Publisher: HarperCollins e-books
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
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