Synopsis: Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.
Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your business—as Wegman’s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now.
After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion:
• Decide to believe
• Decide with clarity of purpose
• Decide to be real
• Decide to be there
• Decide to say “sorry”
Her examples and advice will help readers sustain growth and profit even in a tough economy.
LightSail includes up to 6,000 high interest, LexileⓇ aligned book titles with every student subscription. Other titles are available for individual purchase.
Watch the power of
Lightsail in action
SUPPORT GROWING READERS
Immediately Engage Students
Simple intuitive design has classrooms reading within minutes.
Exponentially Grow Reading Time
Students love the LightSail experience and naturally spend more time reading.
Accelerate Literacy Development
Students reading 25 minutes a day on LightSail are seeing 2+ years of Lexile growth in a single year.
LightSail Education is a comprehensive LexileⓇ and standards-aligned,
literacy platform and digital
library. Including multimodal learning functionality and featuring books from leading publishers,
holistically assesses and nurtures each student on their reading and writing-to-learn journey,
elementary, middle, and high school.
Quick & Easy LightSail Tips to Help Prepare Students for Spring Testing
Believe it or not, test prep season is upon us. With just a few adjustments to your normal LightSail reading block, you can use our platform to help students prepare… Read more
From Powwows to Potlatches: Creating a Native American Themed Unit in Rosen-LightSail
November was Native American Heritage Month. Did you know that more than five million people of Native American decent currently live in the United States? The U.S. is home to… Read more
Celebrating Hispanic Heritage & Culture
At Rosen-LightSail, we are committed to celebrating diversity everyday. From September 15th – October 15th, we specifically celebrate National Hispanic Heritage Month by recognizing the contributions of Hispanic and Latinx… Read more
*LightSail offers a 2,000 or a 6,000 title bundle with its student subscriptions. Other titles are available
for individual purchase.