The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success

Authors: Brafman, Ori & Pollack, Judah
Publisher: Crown
BISAC/Subject: BUS085000, BUS019000, BUS063000
ISBN: 9780307886699, Related ISBNs: 0307886670, 0307886697, 9780307886675, 9780307886699
Classification: Non-Fiction
Number of pages: 240,
Audience: General/trade
Synopsis: In the bestselling tradition of Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation.

In The Chaos Imperative, organizational expert and bestselling author Ori Brafman (Sway, The Starfish and the Spider) shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.
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